Login House eXP - Campus Party

The Login House eXP project was developed for the Let’s Play! Solutions booth at Campus Party, with the goal of creating an exclusive line of giveaways, collectibles, and visual materials that reflected the brand's positioning in the gaming, tech, and digital universe. The visual identity followed a futuristic and vibrant language, inspired by sci-fi aesthetics, Y2K, and digital interfaces, applied consistently across different media.

The oversized t-shirts were created as staff uniforms and also as desirable items, with references to urban fashion, tactical aesthetics, and camouflage—a language present in brands like PACE and in contemporary streetwear. The giveaways and collectibles extended the brand experience beyond the booth, reinforcing its positioning as a hub for creative and technological experiences.