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HUAWEI Launch – October 2025

Project type

Art Direction + Set Design + KV + Experience

Date

October 2025

Local

Renault Theatre – São Paulo

Art direction, set design, key visuals, and content for the national launch of the Pura80 Ultra and Watch GT6, held at the Renault Theatre for 500 guests.

I worked on creating the concept and visual style inspired by art galleries, developing product displays, exhibitors, backdrops, pennants, the XMAGE gallery, demonstration table, and PURA SP lettering — in addition to the visual guidelines for 3:1 LED, event media, and the layout of all foyer and mezzanine areas.

A premium, large-scale project combining fashion-forward aesthetics with technology.